WoodMark Capital Advisors team

About Us

WoodMark Capital Advisors is a leading middle market boutique investment banking firm with expertise in mergers and acquisitions, capital markets, valuations, and ESOP structurings. Our co-founders have more than 65 years of investment banking, private industry and valuation experience gained through working at some of the most prestigious companies in the world. We have successfully completed over $10 billion in transactions, including growth capital, raises in the form of debt and equity, third-party sales, ESOPs, and business valuations. Our offices are in Orlando, Florida, however, our business stretches across the country with clients operating in a variety of markets.

Our Mission

We help our clients achieve superior outcomes by providing thoughtful and caring advice, while acting with honor and integrity. We aspire to be the best and will always serve our clients’ best interests by providing professional services of the highest quality. Having our clients’ trust is paramount and we are committed to 100 percent client satisfaction. We maintain an intellectually stimulating, fair and fun place to work. We seek to improve our local communities through the responsible and direct actions of our firm and its people.

Contact Us

Our Team

Woody Whitcomb

Woody Whitcomb

Managing Director

(407) 250-6704
waw@woodmarkcapitaladvisors.com

Biography:

A co-founder of the firm, Woody’s background includes more than 30 years of corporate finance experience, highlighted by capital acquisitions and M&A transactions of well over $200 million. Most recently, Woody served as the co-founder and CFO of FFI Holdings, Inc., where he transformed FFI’s rapid growth from start-up to industry leader with capital acquisitions totaling $40 million of both equity and debt capital. During his tenure at FFI, Woody was recognized as CFO of the Year by the Orlando Business Journal. Prior to founding FFI, Woody was CFO of Value Financial Services, Inc. (VFS), where he helped engineer a successful $115 million sale of VFS to a competitor. Woody began his career in corporate finance with Pepsi-Cola, followed by financial management roles at Coca-Cola Enterprises and Marriott International. He received a B.S. degree from Northeastern University and an M.B.A. from Boston College.

Woody resides in Orlando, but stays true to his Boston roots and avidly follows all Boston sports teams. On weekends, he can often be found helping customers in his wife’s dog boutique retail store.

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Mark Aronson

Mark Aronson

Managing Director

(407) 286-5718
mca@woodmarkcapitaladvisors.com

Biography:

A co-founder of the firm, Mark has more than 25 years of deal-related work experience in investment banking and has worked on more than $9 billion in successful transactions. Mark was previously a managing partner for Liquidity Partners, a boutique investment bank specializing in media & entertainment. Throughout his career, he has worked with many private equity firms and operating companies, including Mnet, the leading English language television network for Asian Americans and fans of Asian pop culture. Under Mark’s leadership, Mnet grew its distribution base from three million subscribers to nearly 20 million. Prior to his tenure at Mnet, Mark was the vice president of strategic planning and business development for Time Warner Cable, where he worked on a variety of transactions, including the acquisition of Turner Broadcasting and the sales of Court TV and E! Entertainment. He also held positions at Wall Street investment firm Salomon Brothers – in the M&A Group – and Alpine Capital where, he worked for legendary Wall Street investment banker, Oded Aboodi. Mark received a B.S. degree from Lehigh University.

Mark resides in Orlando and spends most of his free time supporting his 16-year-old son’s baseball ambitions.

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Jon Nassif

Jon J. Nassif

Director of Restaurant Advisory Services

(407) 250-6704
jjn@woodmarkcapitaladvisors.com

Biography:

Jon grew up immersed in the hospitality business working summers from a young age in his family’s hotel restaurant in Chautauqua, NY. After attending college in Ithaca, NY he moved to New York City where his love of food grew deeper. Jon’s entrepreneurial spirit and passion for food eventually came together in 2003 when he opened start-up & healthy eating, fast-casual GREEN: Fine Salad Co, which he grew to a 3-unit restaurant and franchise company in Denver, CO. In 2012, a private equity firm took notice of GREEN’S success and purchased the company. Hired by the acquiring PE group to lead corporate and franchise store development and operations, Jon oversaw everything from business strategy to concept evolution, new store build, training and facility management. Jon remains a director in GREEN Fine Salad, Inc., but is focused now on using his expertise and network of relationships to consult and coach other restaurateurs and corporate entities from start-up to multi-unit operations. He lives in Denver, CO with his wife and son, and when he’s not working you can usually find him trail running and training for his next ultra-marathon.

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Press Releases

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